Shopping is serious business
Shopping is serious business for the Singapore Tourism Board, as wooing the tourist dollar becomes more challenging with the changing retail landscape and more sophisticated shoppers. continues to attract international brand names to Singapore as a launch pad, set new benchmarks and pioneer best practices. Our local retailers are encouraged to also continually inject vibrancy and rejuvenate the retail sector by strengthening product offering and quality assurance, creating new retail concepts, organising exciting events and reinventing themselves to remain competitive. Retail events like the Singapore Fashion Festival and Great Singapore Sale also adds to the vibrant shopping experience that Singapore offers.